This dilutable formulation is a sodium laureth sulfate (SLES)-based, concentrated shower gel. Dilute the formulation with tap water at a 1:3 ratio. Using 100 mL of concentrate will create a 400 mL shower gel. Recycle an emptied shower gel bottle or use a glass bottle for an eco-conscious packaging option. This formulation has a Natural Origin Index (NOI) of 0.86 and an NOI of 0.96 when diluted at a 1:3 ratio as outlined in ISO 16128.